Insight, Impact, Innovation

Amit Gupta

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At Fractal Analytics, we believe in chasing three ‘I's in what we do for our clients, or even for any internal development, to be able to deliver value. These ‘I's are critical for our success (as we perceive it), and forms the core of our thinking. These three ‘I's are - (i) Insight (ii) Impact (iii) Innovation Insight refers to that one big learning or key takeaway from any piece of analysis that business can adopt for better decision making, removing inefficiencies from business processes, and to connect better with its customers. Impact is the change that the business will witness as the result of the analysis. Innovation is the new creative thinking that is introduced in conducting that piece of analysis or delivering the same to the business. For these three ‘I's to meet the intended objective, each need an additional ‘I' in support for their meaningful existenc... (more)

How To Maximize Analytics ROI | @BigDataExpo [#BigData]

Exponential growth in data and information at hand is forcing organizations to rethink their business models. With the rise of digital channels (both as sales channel and marketing channel) the business environment is becoming more complicated and challenging, and the competition is intensifying. Firms are responding by setting up dedicated analytics (or information science or insights) divisions, or repositioning existing teams, to enable a culture of data-driven decision making. There has been significant momentum in recent years with rampant hiring of analytics talent. Howeve... (more)